Dear Mission Possible Agents:

Thank you for accepting the mission to improve Cub Scouting. I await your new den’s arrival
and will handsomely reward packs that accomplish this mission with a free ice cream party
when all of the new Scout youth applications are received in the Scout Office by June 10th,
2012. Attached are copies of the materials you received at the briefing on March 22nd.

Now that you are an Agent of Change, here are some tips on how to complete the new den
mission. These proven methods can help your pack’s mission:

1. Identify current boys in your pack with younger kindergarten-aged brothers. Use that
family as the catalyst to visit the kindergarten class. Find little brother’s friends and invite
them to join.
2. T-ball, soccer and baseball: practices are starting now. If your son is in sports, the boys to
recruit will be on the field with him. Bring some “Join Scouts” invites with you and recruit
3. For LDS packs, plan a joining meeting around the best friends of current boys. Make a list
of their friends from school or the neighborhood who are not members of the Church. If you
don’t know where to start, just ask a boy who he would most like to do Scouting with and he
will tell you. Your Ward list may have a few names of boys who may not attend church, but
may join Cub Scouts if someone invited them. In many cases, there is no other local pack
nearby, so make your unit the community hub of Scouting.
4. Invite families to a specific place and time to join. Collect the applications and fees that
night. Don’t make it a soft-sell and have them come back next month. Your mission will end
up aborted, not because families didn’t show up, but because they walked away from your
meeting with the forms and never returned.
5. If your school allows, send fliers home through kid mail, and ask the principal if you can
visit the kids during lunch or recess and hand them a “Join Scouts” sticker which contains
the date, time, place and a personal message from your pack. Most private schools will let
you do this. If a church is your charter, do it at Sunday School. With the right relationship,
some public schools will grant you access.

Your District Executive can help you formalize your plan for the Mission Possible spring
campaign utilizing the best methods appropriate for your specific situation. They can provide
you fliers, stickers, yard signs and information on peer-to-peer recruiting. Above all, focus on at
least six different invitation ideas for best results, as research shows it takes that many contacts
for a family to commit.

Stay tuned for regular transmissions as the campaign progresses. Through this channel, you
will hear briefings on stories from packs that have achieved success, best methods, and
instructions on how to claim your icy rewards.

One final piece of advice: do not hold onto applications of new boys or den leaders! Time
is of the essence and your submission of these forms in a timely fashion helps us know how
well the campaign is going. Imagine the forms will destruct in five seconds and submit them to
your Council Service Center or District Executive before they explode!

I bid you good luck in your quest and look forward to most outstanding results in the next 60
days! Please let me know if you need any help in making your “Mission Possible,” and I will
dispatch a field agent to assist you.

Agent J

Allan Campbell,
Apr 4, 2012, 3:46 PM
Allan Campbell,
Apr 4, 2012, 3:46 PM
Allan Campbell,
Apr 4, 2012, 3:46 PM
Allan Campbell,
Apr 4, 2012, 3:46 PM
Allan Campbell,
Apr 4, 2012, 3:46 PM